Beyond the Workshop: How Coaching Brings the 70:20:10 Model to Life in Leadership Development
In leadership development, few frameworks have the longevity and intuitive appeal of 70:20:10. It reminds us that real growth doesn’t happen just in a classroom, it happens through experience, reflection and connection.
The model suggests that:
- 70% of learning comes from experience - the stretch assignments, jobs, and everyday challenges of leadership.
- 20% comes from others - feedback, mentoring, observing peers.
- 10% comes from formal learning - courses, workshops, programs.
It’s an elegant ratio that shifts our focus from training leaders to developing them. However, in practice, most organisations continue to invest heavily in the 10% and, without the right follow-through, that investment often fails to produce lasting change. That’s where coaching becomes a critical enabler.
Turning Learning into Leadership
Workshops and formal programs can spark insight - but insight alone rarely creates sustained change. Without reflection and consistent application, what is learned often fades. Coaching is the bridge between knowing and doing: it helps leaders turn theoretical learning into daily practice, experiment in the real world, and embed new behaviours.
For example:
- In a study of 70 leaders, coaching was shown to improve emotional intelligence and leadership self-efficacy, which then translated into more authentic and change-oriented leadership behaviours. PLOS+1
- A systematic review of coaching leadership styles (2000-2025) found that coaching enhanced employees’ motivation, promoted skill development, and strengthened organisational adaptability. MDPI
- Research on leadership development shows that when coaching is nested within a broader program (rather than stand-alone), it tends to produce better returns. Regent University
In other words, if the 70% (on-the-job experience) is your real playground for development, coaching helps leaders make that playground safe, structured and focused.
The Reflective Edge
Reflection is too often the missing piece in development efforts. Coaching creates the space and rhythm for leaders to pause, observe themselves in action and learn in real time. That means coaching doesn’t just add to the 10% or the 20%, it deepens all three parts of the 70:20:10 model:
- It deepens learning from experience (70%) by framing real challenges as development opportunities, and encouraging reflection and adaptation.
- It amplifies learning from others (20%) by modelling effective inquiry, feedback cycles and peer discussion.
- It reinforces formal learning (10%) by helping leaders personalise what they’ve learned and operationalise it in their context.
From a culture-perspective, the most significant shift comes when coaching helps turn isolated learning moments into sustained capability change.
From Framework to Culture
The 70:20:10 model reminds us that leadership development is not an event. It’s a process. Coaching ensures that the process lives beyond the workshop.
When organisations integrate coaching into leadership programs, they move from delivering training to developing capability. Instead of simply attending a program or a workshop, leaders begin to live the learning: they test, iterate, get feedback, adjust-and then build confidence and competence.
As one organisation found: giving leaders coaching as part of their development journey helped them translate program learning into action:
"Integrated coaching helps leaders apply what they’ve learned in context - a key factor in ensuring long-term impact.” CCL Innovation
When this happens, learning becomes part of the culture and reflection, experimentation, feedback, and coaching become how leaders lead.
Reflection for Leaders and Designers
- Where does your organisation currently invest most of its energy: the 10%, 20% or the 70%?
- How might you use coaching to help your leaders make sense of what they’ve learned and turn that into lasting change?
- If you design or purchase leadership programs, how will you embed coaching (not as a nicety but as a core component) so that the learning doesn’t stop when the class ends?
If you’re exploring how to design leadership programs that integrate coaching, or want to help your leaders turn learning into capability, I’d love to collaborate. That’s where the real advantage lies.
Advantage Point







